1. Call to action The very great art is to make the right offer at the right time. The more relevant and attractive it is, the better. 2. Data collection Data is usually collected via a web form. Alternatively, some website operators rely on chatbots or even registration via a Google or Facebook account. At… Continue reading Digital lead capturing in 3 steps
Category: blog
This is how you succeed in the optimal structure of a blog post
1. The headline Short! Direct! To the point! The headline is often the first (and too often the only) thing the recipient notices about your blog article. Therefore, it must attract attention and interest. The headline should address the question or problem of the recipient. And it should do so in a few, understandable words.… Continue reading This is how you succeed in the optimal structure of a blog post